The Belk Bowl is a big deal for the city of Charlotte. I wanted to tie the two together in a powerful, attention getting, image to advertise the event. 

LGA Art Director: Kate Daughtry, Copywriter and Group CD: Marty Kelso

Belk Bowl Print Ad

In addition to banner ads and social media design, our team was tasked with creating an attention getting ad aimed at selling tickets and creating awareness for the big game. I had the vision of turning football laces into the Charlotte skyline and was able to make it happen.