Businesses are built on relationships. It's not just about bugs, its about trust and protecting your family and largest asset. These video campaigns have fun while relaying information to our consumers that Terminix is the expert when it comes to pest and termite prevention.

Rawle Murdy Creative Director: Kate Daughtry, Senior Copywriter: Genna Shelnutt

Rawle Murdy CD: Kate Daughtry, Copywriter/CD: Patrick Rhyne, AD: Tyler Stokes

What if Summer was not just a season, but the name of a little girl, who wanted to spend time outdoors enjoying a "Mosquito-Free" season? Our Summer campaign targeted moms and families through outdoor, digital, and radio. 

Rawle Murdy Art Director: Kate Daughtry, Copywriter/CD: Patrick Rhyne

SUMMER CAMPAIGN | outdoor 

In a three part billboard rotation, we told the story of a little girl, Summer, who couldn't make the most of the season due to all the mosquitoes. Our target market included families with children, and we decided that a coloring book type illustration and visuals would stand out and help tell our story.