Art Director and UX Designer in team tasked with a complete rebrand for Jackson County, NC tourism. Starting with a new brand standards, photo and video shoots, to style tiles, and page design.
Rawle Murdy Creative Director/Art Director/UX Designer: Kate Daughtry, Web Developer: Lee Peterson, Digital Director: Len O'Neil, Snr. Copywriter: Genna Shelnutt, CD/Copywriter: Patrick Rhyne, Videographer: Creative Campfire.
Brand Video
Jackson County is a place to be active and "Play On". This video showcases the many opportunities that Jackson County provides vacationers and proves there's something for everyone.
discoverjacksoncountync.com
The new Jackson County brand really came to life through the new website. Combining the new photography, fonts, colors, video and voice into an easy to use guide for visitors to discover all the county has to offer.
