The task: Spend 24 hours straight developing a campaign that was both economical and effective for a Non-Profit client. 

LGA Art Directior: Kate Daughtry, Copywriter: Margaret Bond

ANOTHER HELPING. ANOTHER. 

The Community Culinary School of Charlotte is all about helping the community through teaching culinary skills to their students and in turn making them ready for the workforce. It's one hand helping another, or in turns of food it's "Another Helping Another". We turned the phrase "another helping" into something that meant much more, and in the case of CCSC was cyclical just like a plate. 

The school serves many lunches to the community day in and day out, so we felt that a great economical placement for getting their message out would be through placemats that could sit in front of every customer and potential doner. We also thought of gorilla placements on the streets and sidewalks of the Charlotte community, and as "Pass It On" coasters that would spread the message of serving and helping others.