It's not about what you pack to take with you on vacation. It's about the memories you'll take home. 

LKM Art Directior: Kate Daughtry, Copywriter/CD: Steve Lasch

PRINT CAMPAIGN

I wanted to literally frame the vacation memories onto luggage and use the texture and shape of the luggage as a backdrop for those experiences. This campaign started as sketches, followed by professional illustrated comps, a full photoshoot in florida, and finally finished execution.