Branding. Print. Web. And everything in between.
Rawle Murdy UX Designer / Art Director / ACD: Kate Daughtry, Copywriter / CD: Patrick Rhyne
FORD WEBSITE
Worked on UX, Art Direction, and Wireframes. Our goal was to drive more discovery visits and real estate inquiries. We started with UX and competitor research, followed by sketches, wireframes, a photoshoot and design comps.
Updated logo
While we weren't tasked with updating the existing logo, adding the logo to the texture of this worn and rugged tag seemed a great fit for such an active sporting club with historical roots.
Ford PRINT CAMPAIGN
This active sporting club is an active community unlike any other. In order to showcase the authentic Ford experience, we captured real members in everyday activities.
