It's about people. We developed a campaign that celebrated the people behind one of the most efficient ports in the country. 

Rawle Murdy Art Directior/ACD: Kate Daughtry, Copywriter/CD: Patrick Rhyne

Print campaign

Often we look at the big container ships and are overwhelmed by their size. This campaign was about celebrating the people, who in their various positions, keep the Port operating at such a high level. There are no weak links in their chain. Visually, I wanted these men and women to look heroic and strong. Its a big and tough job doing what they do every day and this was important to relay to the viewer.